Last Project: Choice

Choice project:

1. Design your own functional typeface using simple tools such as Fontstruct (+ type specimen)
2. Design a typographic identity (+ basic graphic standards)
3. Interpret a given text* in any print media format, exploring typography as both textual information and design element (Could be a publication/zine, series of posters, etc. Can include  accompanying imagery but solution must be text-dominant.)

*Text: transcript of Ira Glass’s four-part interview on the Art of Storytelling. (Ira Glass is the host and producer of This America Life, a weekly public radio show which you should totally listen to if you don’t already.) Text is in Dropbox (closest I’ve found anyway…)

If you choose option 1 or 2, you must ultimately show your final design in context.

If you design an original typeface/font, you must also create an accompanying typographic specimen.

This can be either digital or print.

digital: like those that automatically advance on any of the font pages on Hoefler Type at

print: a 12 x 18-inch (ish) sized mailer that folds and self-mails. info and one side and flyer/poster on the other

If you design a typographic identity, you must also create a basic accompanying graphic standards guideline (one-sheet, see resources below) that explains typography, color application as well as fundamentals of usage like minimum clear space. Also show/include the identity applied to in at least 3 different applications: one print, one digital and one object/product.

Identity/Branding Guidelines Resources:

Logo Specification Book Template
Designing A Flexible Identity System (a pdf manual/research book)
Responsive Brand Design
Identity style guides from around the world
Santa′s Brand Book
NASA’s original 1970 brand guidelines
13 magically meticulous design style guides

Simple Sample Copy from (very basic) identity guidelines:

Minimum Size
To retain maximum readability, the logotype should not be reduced below 2 inches wide.

Minimum Clear Space
Your logotype consists not only of its basic graphic components, but also the space around it. In order to retain the integrity of the mark, it is important to allow sufficient space surrounding the logo in all applications.

This space is determined in units, with one unit of space (x) required around all four sides of the logo. (x) is determined by measuring the space from the bottom edge of the logo to the baseline of ‘honors.’

The size of (x) increases proportionately as the logo size is increased.

Unacceptable Usage
To retain the maximum brand identity recognition, the logo should not be altered from the original design. Always scale proportionately.

Screen Shot 2015-09-28 at 3.40.42 PM

Be Responsive.

May need to consider how mark will differ for use in UI or as favicon, thumbnail, etc.

Screen Shot 2015-09-28 at 3.40.49 PM


Give info for all color models:

>> Spot (Pantone/PMS)


>> cmyk

**Pro tip: Do the research. Don’t merely convert the swatch in the CC software.