Type as form & language (or type as both info + design element)
+ Composition & Hierarchy
Design Challenge: design an event poster for this new gallery event.
Design at least four (4) iterations of the poster design by next class meeting.
Step one: Experimental Typography explorations:
Using only non-digital materials and given content, design at least four different compositions. You may use anything available in the classroom except a computer. (copy machine, [+ Ricoh], etc)
format: 11 x 17 in. (tabloid) Poster
>> (vertical orientation only) <<
You should design at least four (4) iterations of the poster design by next class meeting.
Keep in mind: How can you give Type Drives Culture some typographic personality? Can you imply some of the meaning of the word in your formal treatment? Also, aim for a solution that is different than anyone else in class.
- Finish at least two design options by the end of class. Make a/one final clean copy of your fav. by end of class (+ scan to pdf on the Ricoh and upload below by Friday)
- No additional imagery. Only use the content given and or created during class.
- One (1) composition must utilize axial alignment and one must use modular or grid alignment system. (pdf of examples shown previous from Typographic Systems by K. Elam)
- at least one must be off the x/y axis (overall)
— Recreate your ‘strongest” (or most experimental) design in InDesign and submit as pdf
- Turn in pdf scans of original 4 designs (cut-n-paste) final posters here to this Dropbox (file request). (pdf only)
- Hard copy (copy) of the strongest design // day 1
- Turn in step 2 here (Dropbox file request) (pdf only)
- Printed poster options in color (Ricoh)
- + Add other hard copies and options to process notebook.
Type Drives Culture 2018
March 23 9:00 AM–7:30 PM
sponsored by the Type Directors Club
333 West 23rd Street
New York, NY 10011
The Type Directors Club celebrates and amplifies the undeniable power of typography through this all-day conference event. We are a global community of experts and enthusiasts who are united by the shared belief that type drives culture. And culture drives type.