Type in Digital Spaces

Design kinetic typography // an animated promotional graphic for 

TYPO is an international series of design talk//creative conference.

design challenge:
Design a promotional animation for TYPO Berlin that could be used either on a website or via email/e-newsletter or social media to promote the event and encourage attendance and/or participation. Use only typographic elements in your design solution. All type must be “set type” not drawn or illustrated.

solution must include:
TYPO Berlin
May 17–19, 2018
typotalks.com/berlin (link)

format: square (5 x 5 inches)
animated loop
length: not as important as concept and use of typography, but fairly short

>> references:
Type Directors Club Competition site

TYPECON is an annual conference held every year by the Society of Typographic Aficionados. The branding is customized each year for each location. Here are some downloadable wall papers from past conferences to give you an idea about approach.)

The motion work of this firm, Playground Paris

as well as: Chris Piascik Animation


step 1: concept options sketches

step 2: storyboard two options (as graphics or tight sketches, your choice)

step 3: present 4 still screen designs for each concept
(as if you are pitching multiple options to a client or your art director…aiming  to communicate the animated activity without fully investing in executing the animation at this stage until they’ve settled on the concept they want to use.) Minimal directions/copy may be necessary to explain certain activities.)

step 4: execute final animation for (one) chosen direction.

deliverables (what to turn in)

  1. two (2) storyboarded concepts (step 3)
  2. completed animation of (1) chosen conceptBoth should be turned in here via Dropbox File Request

projects will be graded on:

  • meeting all stages of the project calendar and following directions.
  • concept
  • execution (visual design as well as pacing, sequencing, timing, etc.)
  • overall use of typography (macro) and typographic details (micro)
  • conceptual and formal exploration and development